Slogans and tag lines are just as important as the decision of your logo. They help in marketing and branding your company. They also help your audience to understand what your company does, or its main focus. It makes a statement for your company. These two tag lines in particular stand out to me because well for one... FCKH8.com is a great organization aiming against bullying homosexuals and transexuals. The videos are fun and interesting. The colors aim at targeting the younger crowd. They want equality and love all around. Although they have a lot of pictures of their models showing the middle finger, that is one of their trademarks as well as the number 8. Using numbers to represent words.
The other tagline is interesting because it takes a slogan that we say all the time to younger kids like "say no to drugs" and now its using it for Rugs... The company is for hardwood floors and to have something funny and catchy and so similar to what a lot of people are familiar with, it makes a small business get out there in the larger world.
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