I have been looking around lately trying to get my brain focused on the interesting objectives you can create with just type. I need to create a logo for my name, I constantly am getting inquiries for invitations (wedding, baby announcements, etc.) and I recently am starting to design my own wedding invitations and save the dates. My style needs to stretch out among all the audiences, grab people's attention, and fit my clients needs. Yes, my style is my style and many of my clients come to me just for that, but I want to be bigger, broader, more appealing. Type is something many people think so simply of. For me though, it is such a complicated matter. The type you pick suggests so many things: how readable it is, the genre you are trying to capture, the feel you are giving your piece. Many scripts are being used in traditional invitations now-a-days, but I want to break the mold and get out of the norm of wedding industry! I want something crazy, different, romantic, yet still wedding-y. And then what should my logo for my name look like? Too many things going on in my head right now. I guess the final thing is, is that I love typography. I look at it everyday, and I love the way you change change a typeface or a font and change the mold of your piece. Incredible.
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