I was shopping around at REI one night trying to find inspiration for the placement of my design class's product- Vodka to get rid of poison ivy. I stumbled upon an aisle that I was right around the corner from the best placement for my product. This isle was the little utensil aisle needed for camping, hiking, or experienced outdoorsmen. It also was a fun aisle because of what they sold-- SPORKS! Who would have known that there were so many companies who sold sporks! (A spork is a spoon and a fork together) This particular packaging stood out to me the most because of its vibrant colors and interesting packaging. It almost makes the spork look "high-class". Against the other competitors, this spork came in a variety of colors, a paper box, and the windows focused on the spoon and the fork. You could feel the spork because of its open windows and even though the name was so generic, it popped at you. Next to it you can see a green spork in a plastic bag with a label that seals the items. It looks more like something you would pick up at a fast food restaurant, yet its being sold for the same price as the other more vibrant and put together spork.
I have come to find that many people like to feel what they are buying. Subconsciously a lot of people touch products they like to reassure them of their purchase. With having your product in a plastic bag, you can't feel it. Then having your product fully packaged with open windows, adds the reassurance your customer needs to purchase your product.
Although I didn't leave with that spork, I sure thought about it!
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