Hoping it comes to me!!

My mind is going crazy reading guidelines and looking at specific pictures, finding quotes, researching and feeling out my client. I just can't wrap my finger around what I really want to accomplish with this promotional college pamphlet. I think the hardest part for me is unfamiliarity. Trying to sell a college to a stranger when you know nothing about the school! My style is completely different than what I have been researching which is another difficulty. I am more vintage and illustrative while the school I am trying to promote is more modern and innovative. What I would like to see come in my mail might differ from the student that wants to go to this college. I wish I could take a ride up there and meet the people myself. Have some hands on interaction with the school.

In my career now, I interactive with my clients by asking them personal questions that they don't think about on a daily basis and many of my questions are things that don't even have to do with weddings. But these questions can tell so much about a person. In fact, I could ask a perfect stranger a question like... "what is your favorite flower?" and get a million personality traits that would put me on the perfect tangent of designing their wedding invitations. In fact, that is one of the questions we ask our clients. Simple things like where do you shop for clothes? These answers can tell me is you are a type A personality, most likely I can guess your hobbies or activities you like, and almost every time I can guess your favorite color. All by a simple couple of questions.

If I could just ask these questions to this school, the students there at most, I think I would be able to figure out or at least get inspired! I just need one path, one idea, one little piece of inspiration to unblock, unclog my way of thinking. To help my focus. Focus!!

Maybe if I just walk away and come back later....